Analysis Of The Article Geeks On The World s Biggest...

After reading the article â€Å"Geeks in Toyland† by Brendan Koerner, I realized the importance of organizational culture to connect the customers to the company. This article talks about the corporate culture and leadership style of Soren Lund (Mindstorms product director). He was asked to come up with a new version which is not a ‘slightly improved’ model, but to create something completely different. Each company has their own corporate culture. During my research, I came across a similar article that talks about the corporate culture and leadership style of America’s most successful company, Apple Inc. The Fortune magazine article â€Å"How Apple Works: Inside the World’s biggest startup† by Adam Lashinsky explains how big company such as Apple Inc. really operates. By the time he’s finished, you’ll probably still want to buy Apple products, but you may not want to work for the firm. Apple’s products have always been c reated by small teams working closely together, with no outside intervention (apart from the management’s directions). This was the case when it was first founded in 1976 with only three people, and is true today with almost 25,000 people employed. In Apple’s early existence, these teams consisted of talented people hand-picked by the senior management (particularly Steve Jobs). Apple’s organizational structure is relevant to the research article â€Å"Geeks in Toyland† as it demonstrates Steve Jobs’ role at Apple, and the importance of various departments (which